ares's blog

As February begins, and the 2017 Winter Carnival and Treasure Hunt are behind us, I think it an appropriate time to reflect on the past hunt, the fact that the Cooler Crew has been around for 20 years now (in person versus just online), and what's in store for the future.

The 2017 Hunt

Wow. Just wow. After back to back years outside of the city, there was a lot of speculation that the medallion would have to be back in St. Paul this year. The masses on the Pioneer Press boards were visibly agitated after Snail Lake was followed up by Bald Eagle/Otter Lake, which came on the heels of Tony Schmidt only 3 years earlier, since it is after all the St. Paul Winter Carnival, not the Ramsey County Winter Carnival. If 2015-2016 were unprecendented, 2017 was one for the books. Ma Press hid the puck in Keller Park, leaving the city for three consecutive years, and when including Tony Schmidt, leaving it four out of the last six years. As of this moment, a full half of the hunts in the 2010's have been outside of the city.

When you think about it though, it is rather necessary. With thousands of people searching the clues would have to be spectacularly (and disappointingly) vague in order to have a longer hunt in a smaller park, since we all know far too much about the parks in St. Paul. We'd have nine clues of obscure references around the park, one clue of street names, one clue saying this is the park, and finally the x marks the spot. That's not the makings of a fun hunt. At the same time, we know way too much about the "prime" hunt parks (Highland, Como, Hidden Falls, Crosby, Cherokee, Phalen, Indian Mounds, and Battle Creek) to have an effective hunt in one of them either. And if one of them were used, hunters would be complaining about how Como is overused. Yes, Highland is overdue, but so are Phalen, Crosby, and Beaver Lake for that matter.

It isn't often that I break character as the webmaster of this site, and my stolen persona of Joe Medallion and write as myself, but since there's a wide variety of opinions on the subject, and I'm not presuming to speak for the Cooler Crew, for this I am breaking character.

Every year, I try to make at least one improvement behind the scenes to the Cooler Crew site. Over this past year, we've added in as many of the small-town treasure hunts as we could get our hands on into the site. This has involved a lot of googling and other tracking down of articles from smaller newspapers, contact with the folks who run the various hunts, etc. As of right now, we have 633 distinct pieces of content on the site, dating back to some of the original writings of Greg Sax back in 1999, and including all of the hunts we know of that took place in 2013.

The Cooler Crew at the pre-dig gig in the basement of Obb's.

January 16, 2010 -- Obb's Bar, St. Paul, MN

Tonight marked the 12th annual Cooler Crew Pre-Dig Gig. Over the course of the evening, we figure some 125 people or more came through the room. There were lots of old faces, and plenty of new ones joining in the fun!